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Good afternoon!
Say “HIV- POSITIVE ” NOT “HIV-Infected” !
Count the number of lives saved and
not the millions of $ spent !
Show Actions NOT Empty Pledges !
What Media Can Do
The mass media have a pivotal role to play in the fight against HIV/AIDS. More than 20 years into the epidemic, public understanding of how HIV/AIDS is prevented and treated is mixed; basic awareness about the disease and its impact is sorely lacking. With its wide-reaching, global infrastructure and communications expertise, among the many ways media can make a difference in the AIDS epidemic:
- Designate the fight against HIV/AIDS as an overall corporate priority;
- Commit substantial time and/or space to the issue, including programming /editorial and advertising;
- Provide current news coverage of the epidemic, both globally and locally;
- Support efforts to train reporters and producers to cover the epidemic;
- Support the development and broadcast of HIV/AIDS-related shows, films, and documentaries;
- Encourage the integration of HIV/AIDS-themes in storylines;
- Make content addressing HIV/AIDS available rights-free to other outlets;
- Provide comprehensive workforce education efforts about HIV.
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AIDS DAY SPECIAL
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Last updated: August 15, 2009
EEDI's HIV/AIDS prevention project,
with financial support from
American Jewish World Service
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